1.What do you understand by the term Digital marketing?
Digital marketing refers to multiple activities undertaken to promote product,services and brand through digital channels.It includes both paid and organic activities to promote the products.
Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers,mobile phones and other digital media and platforms to promote product and services.
As far as scope of digital marketing is concerned,it is very vast and it includes range of activities such as social media marketing ,search engine optimisation,email marketing ,affiliate marketing and many more.
2.What are the advantages of Digital marketing over Traditional Marketing?
Digital marketing holds various advantage over traditional form such as :
- – Low cost
- Huge return on Investment
- Easy to measure
- Easy to adjust
- Precise targeting
- Greater Engagement
3.What is Email marketing?
Email Marketing is the practice of sending various types of content to a List of subscribers via email.This content can serve to generate website traffic,leads or even product signups.It is extremely popular as it is a very cost effective method to reach out to a large number of people.
4.Name some digital marketing tools.
There are number of tools available now but most important tools are:
- SEO TOOLS-Ahrefs,SEM Rush
- KEYWORD TOOLS-Google keyword planner,ubersuggest
- ANALYTICS TOOLS-Google analytics
- EMAIL CAMPAIGNS-MailChimp,Aweber
- GRAPHIC DESIGN TOOLS-Canva
5.Define the area or parts of Digital Marketing.
Important parts of Digital Marketing are:-
1.Search Engine optimization(SE0)
2.Search Engine marketing(SE0)
3.Social Media Marketing(SMM)
6.What is Content writing?
Content writing is the process of planning,writing,optimising and editing web content ,generally for digital marketing purposes.Content writing in digital marketing world is also used interchangeably with content marketing.
7.What skills do Content writers need?
- Solid grip on grammar and style
- Excellent researching ability
- Strong knowledge of field
- Creative bent of mind.
8.Given the chance to work with us,how will you generate traffic on our website?
There are many ways to work to generate traffic on a website such as:-
- Auditing the website for search engine ranks by engaging in both on-page and off-page SEO activities.
- Maintaining a blog on site.
- Answering popular questions on platforms like quora and other social sites and leaving links of your site.
- Running ppc ads to attracts visitors to your site.
9.What do you understand by On Page Optimisation and Off Page Optimisation?
On page optimisation SEO is the practice of optimizing the individual web pages in order to rank higher and earn more relevant traffic in search engine.
Off page optimisation refers to action taken outside of your website to impact your rankings within search engine result pages.
10.What is the difference between On Page optimisation and off page optimisation?
While on-page SEO refers to the factors you can control on your website such meta description ,title tag,keywords and off page SEO refers to page ranking factors like backlinks from other site to your site and search engine submissions.
11. Do you think that Digital marketing will replace traditional marketing completely in coming years?
Inspite of Digital marketing fast emerging as a dominant part of the marketing strategy of company,I don’t think that it can completely replace traditional marketing.
Marketing is all about achieving the goal of customer need satisfaction,and digital is only a medium.The personal touch and trust is the hallmark of traditional marketing and makes it different from other channel and it is main USP of traditional marketing.
12.What is the difference between SEO and SEM?
SEO refers to Search Engine optimisation and SEM refers to Search Engine marketing.SEO involves working towards gaining an organic listing and SEM involves purchasing the paid space in google search result.
13.What is the difference between Branding and Direct Marketing ?
Branding means building an personal touch with audience and raising the exposure level of the brand by crafting strategy so that an person on the street can identify the product or company by looking at the logo or sign and connect instantaneously with the brand.
Direct marketing refers to communicating with the target audience and it involves direct persuation to convince them to make a purchase decision.
14.Explain Google Adwords?
Google Adwords is the single most popular PPC advertising system in the world.It works on Pay per click model.
The adwords platform enables the business to create ads that appears on google search engine .
15.Explain what is PPC?
Pay per click is a technique used to direct traffic to websites .In PPC,the advertisers pay the publishers when the ad is clicked.
16.Where you can use keywords to optimise the sites?
For better page ranking,we can use the keywords in following areas:-
- Keywords in Website URL
- Keywords in Website Title
- Keywords in Meta Tag
- Keywords In Web Page Content
17.What are the Primary models for determining Pay Per Click?
There are two primary models for determining Pay Per Click:
1.Flat rate PPC
2.Bid based PPC
Flat rate PPC:
In this type of model,both publisher and advertiser agree to a fixed amount that will be paid for each click .In most time,the publisher has a rate card for PPC Plan based on different areas of their website or network.The amount varies as per the content that generally attracts more or less people.
Bid based PPC:
In this type of model,the advertiser competes with other advertisers in a Private auction hosted by a ad publishers.The advertisers will inform publishers for the maximum amount of bid he is willing to pay.
18.What are the different types of SEO practices?
There are two types of SEO practices:
1.White Hat SEO
2.Black Hat SEO
White Hat SEO is the most legitimate practice to get higher rankings in the search engine result pages.The most commonly practiced white Hat SEO techniques are publishing high quality content on the website.
Black Hat SEO are considered to be illegitimate and against the guidelines provided by google and google algorithm.The most commonly black hat SEO techniques include Spam links,keyword stuffing and hidden links.
19.What is Responsive website?
A Website that is capable of adjusting its layout according to the orientation and viewport size of the device so as to give optimum view to the user.
20.Define bad links?
Bad Links :
1.have low page rank and low traffic links.
2.website links that are not related to your sites.
21.What is the use of anchor tag in SEO?
The anchor text is visible,clickable text in a hyperlink.The words contained in the anchor text can determine the page ranking in search engines.
22.Tell me how you can use social media for marketing?
Social media marketing involves creating and sharing content on social media channels to achieve your marketing and branding goals.It includes different activities like posting images,videos and other content that drives audience engagement.
23.What is AMP?
AMP is short for Accelerated Mobile pages.AMP is an open source library that helps create a lightweight and fast loading web page.
24.Mention KPIs that we use in Social media reporting?
The most common KPIs that we use in social media reporting are:-
- Traffic data
- Active followers
25.Which Social media platform do you used most commonly?